DKSH partners with Ellips to distribute hair vitamin in Singapore

DKSH has partnered with Ellips to distribute its well-known hair care products to Singapore. With this partnership, DKSH's Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast moving consumer goods in Asia.

Media release

Singapore, June 3, 2021 – DKSH Business Unit Consumer Goods, the leading partner for fast moving consumer goods companies seeking to grow their business in Asia and beyond, has recently launched a new partnership with Ellips, an Indonesian brand that specializes in hair care products suitable for all hair types. With DKSH's management of Ellips' sales and distribution, both parties aim to increase the brand penetration as well as the market share for the products in the haircare category in Singapore.

Founded in Indonesia since 2005, Ellips is now the leading hair vitamin brand in Asia with a wide variety of products which are scientifically formulated to actively protect and strengthen all hair types.

Harry Sanusi, CEO and President Director of Kino Indonesia, said: “We are happy to commence our partnership with DKSH in Singapore with the mission to expand local and international markets through product development, driven by a passion for innovation and visibility as the key to win the market”.

“In line with the strategic focus of capitalizing on the regional leadership position in the distribution of fast moving consumer goods in Asia, DKSH aims to introduce more products from the region into the local market. With our strong marketing and sales capabilities, DKSH will help drive consumer demand of Ellips in Singapore while strengthening the brand's commercial presence in market,” added Tan Ken Jek, Vice President, Business Unit Consumer Goods, DKSH Singapore.

For further information, please contact:

DKSH Singapore

Sabrina Ng

Manager, Branding and Communications

Phone +65 6471 1466

sabrina.hm.ng@dksh.com