DKSH opens LAMY flagship store in Japan

DKSH Japan will open LAMY's new concept store in Yokohama on June 24, 2020.

Media release

Tokyo, Japan, June 24, 2020 – DKSH Japan will open a new branch of LAMY, a renowned German writing instruments brand, at the 7th floor of the NEWoMan Yokohama shopping mall, on June 24, 2020.

The new store, designed by both German and Japanese teams, offers a comfortable atmosphere with simple, timelessly modern aesthetics and perfect functionality that represent the same values as the LAMY brand. The customers can choose from the complete product lineup and try the products at the designated trial areas. The LAMY NEWoMan store will also offer special services and exclusive products only available there.

This new concept store in Yokohama is a milestone for the LAMY brand in Japan. “We are happy to have found the perfect place for our only mono-brand store in Japan,” explains Thomas Trapp, Managing Director of LAMY. “Adjacent to Yokohama station, which is one of the country's largest train stations and close to other contemporary lifestyle brands, the new store is a true flagship for the brand and will contribute significantly to awareness and image building. We are looking forward to the opening in June and are very grateful to our partner DKSH Japan for their dedication and commitment in this project.”

Shigeru Ishihara, President and Director of DKSH Japan, commented: “I am delighted to announce the opening of the latest LAMY flagship store at the new NEWoMan Yokohama. LAMY is one of the most recognized brands from Germany and has millions of fans all over the world, including Japan. It is not a coincidence that the new flagship store opens in Yokohama, where DKSH was founded 155 years ago. I am excited to welcome you at the new location where we display LAMY's complete portfolio of iconic design stationery.”

Location:

LAMY NEWoMan Yokohama

1-1-1 NEWoMAN 7th floor, Minami Saiwai, Nishi-ku, Yokohama, Kanagawa prefecture

LAMY NEWoMan Yokohama will offer:

• Complimentary gift for the opening (first come, first served)

Gift of an original tumbler by LAMY and JOCO, an Australian reusable cup brand to those who purchased the amount of more than JPY 3,000 (excl. tax)

• Special services at LAMY NEWoMan Yokohama (partially quoted)

Primary sales of new products, free exchange with unique fountain tips (for left-handed people, etc.) which are currently unavailable in Japan, name printing service

• Special products only available at LAMY NEWoMan Yokohama

A special package of a bag and pen “LAMY x STANDARD SUPPLY Daily pack” developed by STANDARD SUPPLY available from JPY 22,000 (the price varies according to the pair of the pen)

For further information please contact:

DKSH Japan K.K.

Asuka Maki

Manager, Branding & Communications

Phone +81 3 5730 7342

asuka.maki@dksh.com