DKSH and Monde Nissin Australia Exclusively Partner to Launch Peckish Rice Cracker Products in Taiwan

Taipei, Taiwan, July 30, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, proudly announces a strategic partnership with Monde Nissin Australia to expand its popular Peckish Rice Crackers products to Taiwan. This collaboration aims to ensure a successful launch and growth of the Peckish brand in the Taiwanese market.

Peckish Rice Crackers, known for their pure rice ingredients and innovative air-baked layered technique, offer consumers a healthy snacking option with a crispy and flavorful profile.

DKSH will provide full Market Expansion Services for Peckish Rice Crackers, including marketing and sales, distribution, and logistics, making Peckish Rice Crackers available in hypermarkets, wholesalers, online stores, and various online as well as offline distribution channels across Taiwan.

Building on the successful partnership between DKSH and Monde Nissin in New Zealand, this expansion into Taiwan is a testament to DKSH Consumer Goods’ strong global capabilities and industry expertise. With proven strategies and comprehensive market insights, Peckish Rice Crackers are poised to achieve significant growth and a strong market presence in Taiwan, bringing joy to Taiwanese consumers and enriching their snacking experience with fresh, flavorful options.

Ian Griffiths, General Manager from Monde Nissin Australia expressed confidence in this collaboration, saying: “Given DKSH’s proven track record in Market Expansion Services and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Taiwan. We look forward to seeing our Peckish products become more readily available and driving top-of-mind awareness among our target consumers in this new market.”

Carol Yeh, General Manager, Sales & Marketing, FMCG, DKSH Taiwan, commented: “We are thrilled to elevate the rice cracker experience with Monde Nissin Australia. Leveraging our extensive market insights and robust omni-channel distribution capabilities, we are eager to support Monde Nissin Australia in expanding its presence in Taiwan.”