DKSH and Simonelli Group, an Italian manufacturer of innovative and high-end espresso machines, have signed a partnership agreement in China.
Media release
Shanghai, China, March 27, 2019 – DKSH Business Unit Technology, a leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, has signed an agreement with Simonelli Group, a leading manufacturer of innovative and high-end espresso machines. DKSH will become the exclusive importer and leading distributor of all Simonelli Group products in China: Nuova Simonelli (mainstream), Victoria Arduino (specialty coffee) espresso machines and related equipment.
DKSH will provide its full range of services for Simonelli, including importation, marketing and sales, distribution and logistics as well as after-sales, to China's coffee industry, covering chains, specialty coffee shops and hotels, restaurants and cafés. The partnership will be kicked off at this year's Hotelex in Shanghai – one of the largest exhibitions within the industry, where DKSH will team up with Simonelli Group to demonstrate a wide range of exciting products. This will include a live demonstration with the World Barista Champion Hidenori Izaki.
Fabio Ceccarani, CEO of Simonelli, commented: “Simonelli Group is focused on consolidating its activities in China, as one of our company's top five markets to date and in the future. The partnership with DKSH is a strategic alliance to strengthen our presence in this market and locally support our actual network. DKSH is a reliable business partner who has in-depth market knowledge as well as extensive presence in the Chinese food and beverage industry. Together with DKSH, we are confident that we will further grow the Nuova Simonelli and Victoria Arduino brands in China.”
Oliver Hammel, Managing Director, Business Unit Technology, DKSH China, added: “We are very glad to cooperate with Simonelli Group, a company with the best technology, paired with great design. We will further extend the existing capillary sub-dealer network, covering the entire market to strengthen the brand, increase sales and maximize customer satisfaction throughout the entire product life-cycle. We are fully committed to this long-term partnership and will ensure a sustainable growth of business and brand awareness for the Simonelli Group in the Chinese market.”
For further information please contact:
DKSH (Shanghai) Ltd.
Penny Gu
Assistant Manager
Branding and Communications
Phone +86 21 5058 8241
penny.gu@dksh.com
DKSH Business Unit Technology
Irene Chen
Group Communications Manager
Business Unit Technology
Phone + 886 2 8752 7611
irene.yr.chen@dksh.com