DKSH, through its Indonesian partner Wicaksana, opens the important Eastern Indonesian market to the world leader in lighting, Signify (formerly Philips Lighting). With this addition, DKSH expands its long-standing, successful partnership to the largest South East Asian economy
Media release
Jakarta, Indonesia, July 11, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has partnered with Signify Indonesia – previously Philips Lighting – to provide full-service distribution for its electronic and technology products growth, starting from Sulawesi in Eastern Indonesia. In the consumer goods business in Indonesia, DKSH is active through its subsidiary PT Wicaksana Overseas International Tbk.
Signify is a publicly-traded global company and world leader in lighting, providing its customers with high-quality, energy-efficient lighting products, systems and services. Wicaksana will distribute Signify's wide range of products – from conventional and LED lighting, to professional and home products from the Philips Hue brand. The partnership will start in the traditional trade channels of the remote regions of Sulawesi in Eastern Indonesia.
The combination of Wicaksana's long-term experience of over 30 years in Indonesia and DKSH's regional competence in business development, coupled with its proprietary mobile sales effectiveness application, allows Signify to further expand its business in the largest South East Asian market. The deal is an extension of the collaboration that started in Hong Kong in 2011, and in Singapore in 2015. DKSH also provides Signify with field marketing services in Thailand, through its joint venture DKSH Smollan.
Rami Hajjar, Country Leader, Signify Indonesia, stated: “We are very excited about this partnership, which helps Signify bring our innovative lighting solutions to more consumers in the vibrant and growing markets across Eastern Indonesia. We believe that with DKSH's business approach, more people will be exposed to our high-quality lighting products.”
Patrick Stillhart, Vice President, Fast Moving Consumer Goods, South East Asia, DKSH, added: “When DKSH started its cooperation with Wicaksana, our clear target was to bring our existing clients to Indonesia, offering them an even larger platform for expansion across the Asian growth markets. With Signify, we are able to grow the world's leading lighting provider in the important Eastern Indonesian market.”
For further information, please contact:
DKSH Indonesia
Hanna Qibthiya
Manager, Branding & Communications
+62 21 2988 8557
hanna.qibthiya@dksh.com