DKSH has signed an agreement with Dragon Victory Company Limited, a home care products manufacturer, to become their exclusive distributor of MMK home care products in Myanmar.
Yangon, Myanmar, October 18, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into an agreement with Dragon Victory Company Limited, a home care products manufacturer across Myanmar.
MMK bleaching product was launched in 2020 and other home care product lines were expanded in 2022. MMK offers a range of products, such as dishwashing liquid, liquid bleach, liquid detergent, etc.
Under this agreement, DKSH Myanmar will provide full Market Expansion Services, including marketing and sales as well as distribution and logistics services to amplify the reach of MMK products. The partnership will cover all modern trade and traditional trade channels, reinforcing MMK's determination to establish a commanding presence in the Myanmar market. By leveraging DKSH's unparalleled nationwide footprint, robust distribution network, and the profound expertise of its sales force, MMK is poised to ascend to new heights in commercial success. This partnership represents a harmonious blend of MMK's exceptional products and DKSH's unmatched route-to-market capability.
Khin Maung Win, Managing Director, Dragon Victory Company Limited said: “We are delighted to partner with DKSH to expand our footprint and offer our extensive MMK products across the Myanmar market. With DKSH’s unwavering commitment and proven expertise, we are confident that this partnership will enable us to extend our customer reach.”
Subhadip Mitra, General Manager, FMCG, DKSH Myanmar, commented: “Our partnership with Dragon Victory Company Limited is a testament to our commitment to bringing the esteemed MMK home care brand closer to the hearts and homes of Myanmar's consumers. With our enriched market insights and unparalleled distribution capabilities, we are excited to propel MMK toward unmatched market reach and foster its robust commercial growth.”
About Dragon Victory Company Limited
Dragon Victory Company Limited was established in 2015, as a production and engineering service company. First production was made in Yangon, Myanmar. We deliver good quality products and services to the community. Our company is experienced in engineering, construction, and trading. Honesty, strong quality control and loyalty are our principles for each project to be a success. Our group commits to ensure the sustainability and development of our customers and partners. We are one of the best engineering companies and trusted partners in Myanmar.
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution, and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 37 markets with 32,600 specialists, generating net sales of CHF 11.3 billion in 2022.The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion, and lifestyle products as well as hair and skin cosmetics. With around 18,850 specialists, the Business Unit generated net sales of CHF 3.7 billion in 2022. www.dksh.com/cg