The expansion of DKSH and Odani Kokufun’s partnership to Singapore marks the fifth market collaboration, following strong business growth in Thailand, Hong Kong, Malaysia, and Cambodia. The strategic partnership leverages DKSH’s proven track record in boosting Odani Kokufun’s market performance across Asia.
Singapore, January 6, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce the expanded partnership with Odani Kokufun (OSK) to distribute their premium tea in Singapore. This strategic partnership aims to accelerate OSK’s market presence in Singapore, building on DKSH’s proven success in driving the brand’s growth across multiple Asian markets.
Already established in Singapore’s competitive tea market, OSK trusts DKSH to strengthen its market position and unlock new growth opportunities. This collaboration marks the fifth market of this partnership, following successful business acceleration in Thailand, Hong Kong, Malaysia, and Cambodia since 2018.
Under this agreement, DKSH will provide full Market Expansion Services to enhance OSK’s market performance in Singapore. This encompasses distribution, logistics, sales, comprehensive trade, and brand marketing activities for OSK’s premium tea portfolio, including their green tea, roasted green tea, jasmine green tea, and green tea with roasted brown rice variants.
Kazuhiro Odani, CEO of OSK, commented: “With an established presence in Singapore’s tea market, we are now ready to accelerate our growth through this strategic partnership. DKSH’s proven track record in our other markets demonstrates their ability to drive sustainable business growth. We are confident that their expertise will help us capture new opportunities in Singapore’s dynamic market.”
Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore, stated: “The partnership with OSK in Singapore will leverage our deep local market insights to connect their premium tea offerings with Singaporean consumers. We are committed to driving meaningful market penetration and creating value for OSK in this key market."
Jean-Pascal Cayssiols, Vice President, Group Client Growth and Business Development, DKSH Consumer Goods, added: “Our partnership with Odani Kokufun exemplifies DKSH’s strategic approach to market expansion across the region. By consistently delivering growth in multiple markets, we have demonstrated our ability to transform local brand potential into regional success. The Singapore expansion is a testament to our collaborative approach and deep understanding of diverse Asian consumer markets.”
This expansion underscores DKSH’s position as the preferred growth partner for consumer brands in Asia Pacific. The addition of Singapore to OSK’s distribution network with DKSH demonstrates both companies’ commitment to driving business excellence and delivering premium consumer experiences across Asian markets.
About Odani Kokufun
About Odani Kokufun Odani Kokufun was founded in 1932, as a rice-production and sales business. The business expanded to include the manufacture and sale of raw materials for traditional Japanese-style confectionaries, roasted rice tea, barley tea, etc. Over their long and abundant years of experience handling rice and grain related products, Odani Kokufun has constantly sought and introduced technology improvements. In fact, the company was the first in the barley tea business to successfully mass-produce hygienic, sand free barley tea. Today, Odani Kokufun offers numerous products in addition to roasted rice tea and barley tea. Their offerings include Japanese green tea, oolong tea, “healthy” teas, grains, Foods for Specified Health Uses (FOSHU), Foods with Function Claims, and more. With its specialty in teas and grains, Odani Kokufun presents to the market a wide diversity of products. www.osk-odani.co.jp/en/corporate/
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 37 markets with 32,600 specialists, generating net sales of CHF 11.3 billion in 2022. www.dksh.com