DKSH has teamed up with SKIPPY® peanut butter and DIY Bites Studio in celebration of the World Sandwich Day on November 3, featuring culinary prodigy Chef Leah Choy.
Media release
Kuala Lumpur, Malaysia, November 3, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has partnered with SKIPPY® and DIY Bites Studio on the World Sandwich Day to celebrate the birth of this much beloved food item. The event took place at Setia City Mall in attendance of nine-year-old culinary prodigy Chef Leah Choy.
With inspirational recipes specially created by the culinary experts at SKIPPY® and DIY Bites Studio, guests were treated to a hands-on experience on how to transform an everyday sandwich into a gourmet dish by incorporating the delicious and smooth taste of SKIPPY® peanut butter.
“Sandwiches are a staple in any household or restaurant today. This versatile, on-the-go and easy-to-make food can be a balanced meal because it can include meat, vegetables, dairy products and sometimes even fruits. We share SKIPPY®'s passion in inspiring people and are happy to celebrate this occasion with their iconic peanut butter brand,” explained Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia.
Earle F. Rabe, Sales and Marketing Manager, Asia Pacific, Hormel Foods International Corporation, US-based food company that markets SKIPPY® peanut butter, said: “The World Sandwich Day is a chance for us to shout our love for the simple but wonderful thing that is the sandwich from the rooftops. Together with Chef Leah and DIY Studio Bites, we want to empower Malaysians to eat healthy with SKIPPY®, a well-known brand of peanut butter that is loved for its trusted quality, taste and nutrition.”
For further information please contact:
| |
DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |