DKSH has signed an agreement with AB AGRI VIETNAM – a subsidiary of Associated British Foods (ABF) to provide full-agency services and drive market share of Ovaltine across Vietnam. With this partnership, DKSH's Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast moving consumer goods in Asia.
Media release
Ho Chi Minh City, Vietnam, February 26, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has entered into an agreement with AB AGRI VIETNAM, a subsidiary company of Associated British Foods (ABF) to bring their famous Ovaltine malted nutritional drinks to Vietnam. ABF is a diversified international food, ingredients and retail group with sales of more than £13.9 billion and 120,000 employees in 48 countries.
DKSH has a long history working with ABF by helping the Ovaltine brand gain strong market share across different markets, including Myanmar, Thailand, Singapore and Malaysia. By partnering with DKSH, AB AGRI VIETNAM aims to grow its business through DKSH's extensive network and market expertise in Vietnam.
Having a rich Swiss heritage – like DKSH – Ovaltine features a strong brand awareness and enjoys a good reputation as a nutritional malt drink for kids and adults alike. DKSH will offer full-agency services, manage distribution as well as marketing and sales of Ovaltine to further strengthen the brand's commercial presence in Vietnam. DKSH aims to quickly gain market share by tapping into its experienced sales force and broad distribution network in local retail businesses to ensure Ovaltine reaches every Vietnamese household nationwide.
Nguyen Quang Uy, Country Manager – Vietnam Market, AB AGRI VIETNAM, commented: “Our pride is to provide “Daily Goodness for Brighter Life,” and we are known around the world for our famous “Ovaltine” brand of delicious malt beverages. With this agreement, we are convinced that the broad distribution network and the local expertise of DKSH can further enhance Ovaltine's brand presence. By partnering with DKSH, we look forward to a much greater reach and market expansion in Vietnam.”
Damien Morot, Vice President, FMCG, Indochina at DKSH, added: “With strong marketing and sales capabilities, unparalleled national coverage, professionalism and industry knowledge, we are confident to successfully grow the market share of the Ovaltine brand. This partnership is testament to our regional footprint and strengths in Indochina. Most of all, it is a privilege for DKSH to partner with Ovaltine, and we are proud to be part of this iconic brand's journey to success.”
For further information, please contact:
DKSH Business Unit Consumer Goods
Sheena Flannery
Director, Group Communications
+66 2 220 9739
sheena.flannery@dksh.com