DKSH Thailand has become Uhrenholt's official partner to promote the signature Emborg™ brand of dairy products across Thailand.
Media release
Bangkok,August 25, 2020 – DKSH Business Unit Consumer Goods, the leading partner for consumer goods companies seeking to grow their business in Asia and beyond, has become the official distributor for Uhrenholt A/S in Thailand. The business partner is a global food company supplying mainly dairy products and frozen vegetables to a broad range of retail, wholesale, foodservice and industrial customers in more than 120 countries around the world. As part of the partnership, DKSH will drive market share of Uhrenholt's Emborg™ brand of cheese, butter and other dairy products in Thailand.
DKSH Thailand will provide marketing and sales as well as distribution and logistics services for Uhrenholt A/S through its network of Modern and Traditional Trade channels nationwide. The target of this partnership is to grow the Emborg™ portfolio of shredded cheese, processed cheese, butter and spread, cream and other dairy products in the Thai market. This target will be reached by leveraging DKSH's highly capable sales force and extensive distribution network in the local retail business.
Mr. Morten Staal, Senior Vice President Asia, Uhrenholt A/S, said: “We are delighted to be partnering with DKSH whose omni-channel capabilities as well as marketing and sales excellence can drive our Emborg™product range to become more accessible to Thai consumers. Given DKSH's proven track record and distribution coverage in the retail channels, we are confident that we have chosen the right partner to grow our business in Thailand.”
Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Thailand commented: “Being a trusted partner for businesses looking to grow in Thailand is our highest priority, which we aim to demonstrate through this partnership with Uhrenholt A/S. We are fully committed to driving the visibility and availability of the products by the EmborgTM brand to reach Thai consumers everywhere.”
For further information, please contact:
DKSH Business Unit Consumer Goods
Sheena Flannery
Director, Group Communications
Phone +66 2220 9739
sheena.flannery@dksh.com