DKSH and Monde Nissin Australia form an expanded partnership to bring Peckish Rice Crackers, a bestseller in Australia and New Zealand, to consumers in Taiwan. This milestone highlights DKSH’s commitment to expanding Monde Nissin’s brand in Taiwan and strengthening its regional presence in Asia.
Taipei, Taiwan, July 30, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, proudly announces a strategic partnership with Monde Nissin Australia to expand its popular Peckish Rice Crackers products to Taiwan. This collaboration aims to ensure a successful launch and growth of the Peckish brand in the Taiwanese market.
Peckish Rice Crackers, known for their pure rice ingredients and innovative air-baked layered technique, offer consumers a healthy snacking option with a crispy and flavorful profile.
DKSH will provide full Market Expansion Services for Peckish Rice Crackers, including marketing and sales, distribution, and logistics, making Peckish Rice Crackers available in hypermarkets, wholesalers, online stores, and various online as well as offline distribution channels across Taiwan.
Building on the successful partnership between DKSH and Monde Nissin in New Zealand, this expansion into Taiwan is a testament to DKSH Consumer Goods’ strong global capabilities and industry expertise. With proven strategies and comprehensive market insights, Peckish Rice Crackers are poised to achieve significant growth and a strong market presence in Taiwan, bringing joy to Taiwanese consumers and enriching their snacking experience with fresh, flavorful options.
Ian Griffiths, General Manager from Monde Nissin Australia expressed confidence in this collaboration, saying: “Given DKSH’s proven track record in Market Expansion Services and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Taiwan. We look forward to seeing our Peckish products become more readily available and driving top-of-mind awareness among our target consumers in this new market.”
Carol Yeh, General Manager, Sales & Marketing, FMCG, DKSH Taiwan, commented: “We are thrilled to elevate the rice cracker experience with Monde Nissin Australia. Leveraging our extensive market insights and robust omni-channel distribution capabilities, we are eager to support Monde Nissin Australia in expanding its presence in Taiwan.”
About Monde Nissin Australia
Monde Nissin Australia is the brilliant coming together of three family businesses that joined the global Monde Nissin family in 2014. Originally founded in the Philippines, Monde Nissin has been in the food business for over 35 years. The company engages in the manufacturing, marketing and distribution of food with a focus on marketing its products in independent stores and operates office and distribution centers throughout Australia. To date, Monde Nissin Australia sell brands in over 45 countries with USD 1.5 billion in sales. And have over 3,000 talented people working across the globe. www.mondenissin.com.au/
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principlesbased approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. www.dksh.com/cg