Famous Amos aligns its sustainability efforts with DKSH’s environmental sustainability pillar through a collaboration with Kechara Soup Kitchen to upcycle its previous staff uniforms into reusable multipurpose pouches.
Petaling Jaya, Malaysia, October 31, 2022 – Famous Amos, a business entity wholly owned by DKSH Malaysia, has collaborated with Kechara Soup Kitchen – a non-profit organization that strives to reduce homelessness, food wastage, and poverty in Malaysia – to upcycle its previous uniforms under the Kechara Empowerment project. This initiative is in line with the environmental pillar of DKSH’s Sustainability Framework, which focuses on “Our People – Our Partners – Our Planet” and is incorporated through various sustainability initiatives across the company.
The Kechara Empowerment project is dedicated to alleviating poverty by providing vocational training, such as sewing and baking, to the Malaysian community. To date, the program has fostered and trained 143 individuals, produced more than 15,000 products collectively, and generated an income of more than MYR 85,000.
Through the engagement with the Kechara Empowerment project, Famous Amos has successfully upcycled all its previous staff uniforms following the brand refresh initiative in 2019 and repurposed the fabrics as reusable multipurpose pouches. These unique multipurpose pouches now form part of the premium gifts under Famous Amos’ customer loyalty program. This initiative not only has the environmental benefit of reducing the amount of textile waste sent to the landfills, but also fosters entrepreneurship and boosts economic activity among the underprivileged community.
Alex Ooi, Director, Famous Amos Chocolate Chip Cookie Corporation, said: “Being part of DKSH, Famous Amos is aligned with the Group’s corporate values of sustainability and empowerment in the way we operate our business and the way we engage with the local communities. This partnership with Kechara Soup Kitchen has enabled us to stay true to our corporate values, while simultaneously enriching people's lives and responsibly managing our environmental and social footprint for a more sustainable future.”
About Famous Amos
Famous Amos, the purveyor of freshly baked cookies, has been serving the nation’s favorite cookies for close to four decades now. Founded in Los Angeles 1975 by Wally Amos, Famous Amos was first brought to Malaysia in 1983. Its first retail outlet selling hot-baked cookies was opened in Sungei Wang Plaza in November 1984, officiated by the founder himself. Today, Famous Amos Malaysia operates over 90 successful Famous Amos outlets throughout Malaysia and Brunei, with a strong presence in major shopping and outlet malls.
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 33,100 specialists, generating net sales of CHF 11.1 billion in 2021. www.dksh.com