DKSH Hong Kong has been named STADA's exclusive partner to launch its disinfectant product line Zoflora® in Hong Kong and Macau. This represents an expansion to the collaboration between the two international companies that started in October 2019.
Media release
Hong Kong, June 18, 2020 – DKSH, the leading Market Expansion Services provider with a focus on Asia and beyond, will support to promote STADA's disinfectant brand Zoflora® through three key service modules: distribution services, contract sales organization service and hotline service. The product line will be launched through dedicated modern trade and eCommerce channels.
Zoflora® originates from the United Kingdom and has been one of the households' favorite brands for almost 100 years. Reputed for its versatile 3 in 1 action formula, Zoflora® kills 99.9 percent of bacteria and viruses, eliminates odor and provides all-day freshness with its long-lasting fragrant note. These features make the product line successfully stand out from the product category. Growing concern over pets' health is also adding to Zoflora's recent popularity due to its pet-safe ingredients.
Gary Clark, Managing Director of STADA APAC, says: “We are very excited to be the first international market to launch Zoflora® outside of Europe and bring this new disinfection option to the households in Hong Kong and Macau through our partnership with DKSH.”
Fong Wai Ting, Vice President, Business Unit Healthcare and Head Country Management, DKSH Hong Kong, welcomes the new brand: “The expanded product portfolio in our collaboration with STADA is encouraging. It signifies our business partner's confidence in our proven performance with their brands Oilatum and Eurax. To build up Zoflora® and to secure its market potential in a short period, we manage various logistics and marketing complexities and drive its reach through our vast network and channels.”
Zoflora® is under the umbrella of STADA Pharmaceuticals (Asia) Ltd, a leading pharmaceuticals manufacturer for its generic pharmaceuticals and non-prescription consumer healthcare products, with headquarters in Germany and operations across more than 120 countries.
For further information, please contact:
DKSH Hong Kong
Astrid Lo
Manager, Branding & Communications
Phone +852 2895 9610
astrid.lo@dksh.com