DKSH has been appointed as the partner and distributor for Kino Biotech (M) Sdn. Bhd., supporting the growth and expansion of its health and wellness portfolio in Malaysia. Together, they will make brands such as WellSure, SuperFood, Wellness Supplements, Bird’s Nest, and Immunity range available to Malaysian consumers.
Petaling Jaya, Malaysia, April 30, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered a strategic partnership with Kino Biotech (M) Sdn. Bhd., a leading integrated bio-nutraceutical and cosmeceutical company, to distribute their range of innovative health and wellness products under Kino Biotech’s subsidiary brand, Kinohimitsu, across Malaysia. The partnership marks a strategic collaboration to enhance the brand’s reach in both Peninsular and East Malaysia through DKSH’s extensive distribution network and market expertise.
As part of this partnership, DKSH will provide full Market Expansion Services, including sales, field activation, distribution, and logistics, as well as credit and collection, ensuring seamless distribution of Kinohimitsu’s functional beauty and wellness products, such as WellSure, SuperFood, Wellness Supplements, Bird’s Nest, and Immunity range.
Building on DKSH’s proven track record in brand growth and distribution in the region, the partnership will focus on broadening Kinohimitsu’s product accessibility through Modern Trade channels, including hypermarkets, supermarkets, convenience stores, and mini markets chains. This comprehensive coverage ensures greater product accessibility, delivering Kinohimitsu’s innovative health solutions wherever consumers prefer to shop.
Jennifer Chin, Chief Operating Officer of Kino Biotech, added: “Through our partnership with DKSH, products under our subsidiary brand, Kinohimitsu, are expanding nationwide, tapping into white spaces and uncovering untapped opportunities to bring our range of products to more consumers than ever before.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, said: “This collaboration goes beyond expanding product offerings of Kino Biotech respectively Kinohimitsu – it’s about enriching people’s lives by offering functional, supplements that empower them to live healthier, happier lives.”
About Kino Biotech (M) Sdn. Bhd.
Kino Biotech is a leading integrated bio-nutraceutical and cosmeceutical company specialized in product conceptualization, development, commercialization, brand marketing, sales and distribution of innovative healthcare and beauty products. Their core business is the sales of healthcare and beauty products and services under our own proprietary brand, Kinohimitsu. www.kinobiotech.com
About DKSH
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching people’s lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. www.dksh.com