The world’s largest tea and herbal drinks manufacturer partners with DKSH to establish a presence in leading supermarket chains and grow market share in Vietnam.
Ho Chi Minh City, February 7, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has been entrusted by Lipton Teas and Infusions to represent its portfolio of products across Vietnam. In this new partnership, DKSH will be providing a full range of services to support the business across marketing, sales, logistics and distribution services to support the entire product portfolio of Lipton Teas and Infusions.
With a clear focus on expanding its presence in the Vietnam market, Lipton Teas and Infusions will continue to develop the mainstay black tea but also target key consumer demands and health trends for segments such as functional, herbal, and green tea. Thanks to Lipton Teas and Infusions partnership with DKSH, the accessibility supported by the broad and deep coverage of DKSH will be expanded across Vietnam’s General Trade, Modern Trade, Food Service and Online channels bringing more sharing occasions and drinking moments with Lipton Teas and Infusions tea and the consumers across Vietnam.
Lipton Teas and Infusions has been enhancing the drinking moments of tea for over 150 years with its total portfolio having over 34 brands such as Lipton, PG Tips, T2, Pukka, and Lyons being sold in over 100 countries worldwide and with a number one brand share of tea in 58 countries.
Jennifer Antczak, President Australasia of Lipton Teas and Infusions said: “This partnership is a key step to our Lipton Teas and Infusions growth strategy. We are confident that we have found a great partner in DKSH who will help us realize the potential of our incredible tea brands in Vietnam.”
Terry Seremetis, DKSH Business Unit Head, Consumer Goods commented: “For DKSH, Lipton Teas and Infusions is the type of visionary partner that we want to collaborate and win together with. This partnership is an example of how results can be achieved when like-minded organizations work together.”
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 33,100 specialists, generating net sales of CHF 11.1 billion in 2021. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,880 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2021. www.dksh.com/cg
About Lipton Teas and Infusions
Lipton Teas and Infusions (previous named Ekaterra prior to 2023) currently generates €2 billion in annual turnover from sales in 150 countries. With over 15,000 colleagues in four continents, the company sources tasty teas and infusions from 21 countries to serve more than 600 million people each day across homes, cafes and restaurants, and places of work.