DKSH has expanded its existing partnership with Odani Kokufun to offer OSK Premium Instant Tea to the Cambodian market. With this partnership, DKSH Business Unit Consumer Goods further capitalizes on its leading position in the beverage industry while enriching the lives of all consumers across Asian markets.
Cambodia, Phnom Penh, July 25, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is delighted to announce the expansion of its agreement with Odani Kokufun to distribute instant tea under the OSK brand in Cambodia.
DKSH has been collaborating with Odani Kokufun since 2018 to drive the growth of the OSK brand in Thailand, Hong Kong, and Malaysia. This long-standing partnership showcases the ability of DKSH Business Unit Consumer Goods to consistently deliver growth and market presence for its partners in the Asia Pacific region. DKSH’s collaboration with Odani Kokufun across various markets demonstrates its shared commitment to quality and growth.
Under this expanded agreement, DKSH will provide full Market Expansion services to ensure the sustainable growth of the OSK brand in Cambodia. These services encompass distribution and logistics management, sales, and comprehensive brand and trade marketing support. This expansion emphasizes the strong regional partnership that has consistently driven the success of the OSK brand in Thailand, Hong Kong, and Malaysia. In Cambodia, DKSH will offer various flavors such as green tea, roasted green tea, green tea with jasmine, and green tea mixed with roasted brown rice.
Kazuhiro Odani, CEO of Odani Kokufun, commented: “Our purpose is to be a company that our customers need and love. Having partnered with DKSH in the other markets, we see a great opportunity to expand this trusted relationship into the Cambodian market. We are excited to collaborate with DKSH, whose robust regional footprint, extensive distribution network, and experienced salesforce will further strengthen our brand’s commercial presence and drive continued growth.”
Arden Feschuk, Vice President of DKSH Business Unit Consumer Goods and Head of Country Management, Cambodia, said: “We are grateful for this opportunity to partner with Odani Kokufun in Cambodia. This collaboration enhances Odani Kokufun’s presence in this dynamic and fast-growing market while offering a top-quality beverage for those drinking occasions and moments in the day. Together with Odani Kokufun, DKSH is committed to enriching people’s daily lives and contributing to the overall market development.”
About Odani Kokufun
Odani Kokufun was founded in 1932, as a rice-production and sales business. The business expanded to include the manufacture and sale of raw materials for traditional Japanese-style confectionaries, roasted rice tea, barley tea , etc. Over our long and abundant years of experience handling rice and grain-related products, the Odani Kokufun has constantly sought and introduced technology improve-ments. In fact, the company was the first in the barley tea business to successfully mass-produce hy-gienic, sand-free barley tea. Today, Odani Kokufun offers numerous products in addition to roasted rice tea and barley tea. Their offerings include Japanese green tea, oolong tea, “healthy” teas, grains, Foods for Specified Health Uses (FOSHU), Foods with Function Claims, and more. With its specialty in teas and grains, Odani Kokufun presents to the market a wide diversity of products. www.osk-odani.co.jp/en/corporate/
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. www.dksh.com/cg