DKSH invites Malaysians to have fun with Skippy

DKSH officiated its partnership with Hormel Foods International Corporation, a US-based food company that markets Skippy peanut butter, with the launch of the new Skippy Squeeze Pouch.

Media release

Kuala Lumpur, Malaysia, April 23, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, officiated its partnership with Hormel Foods International Corporation, a US-based food company that markets the leading peanut butter brand in Asia Pacific, with the launch of the Skippy Squeeze Pouch.

The Skippy Squeeze Pouch is the latest addition to the Skippy peanut butter range available in Malaysia. The 290g pouch contains classic Creamy Skippy Peanut Butter everyone loves, now made much creamier for an easy and fun squeeze experience. The product's flexibility and functionality allow it to be enjoyed by end consumers as well as food service operators who want fast and efficient ways to serve their customers.

Earle F. Rabe, Sales and Marketing Manager, Asia Pacific, Hormel Foods International Corporation, said: “This new packaging of Skippy was designed to deliver the brand's promise of ‘spreading simple fun' by letting consumers enjoy quality peanut butter in an easy squeeze pouch. We are happy to partner with DKSH because of its vast range of capabilities in multiple channels, be it retail, food service or e-commerce.”

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “Skippy is a well-known brand of peanut butter that is loved for its trusted quality, taste and nutrition. DKSH will provide services from sales and marketing to after-sales support to market this product across all sales channels throughout Malaysia.”

During the launch event, there was a snacking demonstration where guests had the chance to enjoy the delicious smooth taste of Skippy peanut butter with just an easy squeeze.

For further information please contact:

DKSH Holdings (Malaysia) Berhad
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com