DKSH distributes Ibumie instant noodles in Malaysia

DKSH has partnered with Spices & Seasonings Specialties to distribute premium quality instant noodles in West Malaysia.

Media release

Kuala Lumpur, Malaysia, May 3, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has partnered with Spices & Seasonings Specialties Sdn. Bhd., a leading producer of premium quality instant noodles in Malaysia, to distribute the well-known Ibumie instant noodles in West Malaysia.

DKSH will provide full Market Expansion Services from marketing and sales to distribution and logistics as well as other value-added services for all product ranges of Ibumie instant noodles. The offered services will cover all channels, including selected food and beverage outlets in the food service industry.

Wendy Ng, General Manager, Spices & Seasonings Specialties, said: “We strongly believe that DKSH has the experience and expertise to help our brands grow via its extensive distribution network, strong trade relations, proven logistics capabilities and in-depth marketing skills.”

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, added: “DKSH has established a comprehensive route-to-market strategy, which effectively covers a wide distribution network in Malaysia. We are excited to open new market opportunities for a local brand that is close to the Malaysian consumers' hearts.”

For further information please contact:

DKSH Holdings (Malaysia) Berhad

Ngim Siew Lee

Manager, Branding & Communications

Phone +60 3 7882 8883

siew.lee.ngim@dksh.com