DKSH Brings OATLY to China’s Leading Supermarket Stores

Shanghai, China, March 28, 2022 – DKSH Business Unit Consumer Goods was entrusted by OATLY to bring its key portfolio of products into supermarkets in China. DKSH provides marketing and sales, logistics and distribution services for the wide range of OATLY products.

OATLY originates from Sweden, where its variety of oat milk products are very popular. In China, the plant protein beverage brand enjoys the highest consumer preference in the first and second tier cities *. Its Barista Edition Oat Milk quickly became the preferred alternative milk because of its ability to deliver the mouthfeel and foamability, without extra sugar additives, while keep the original flavor. It leads the oat milk coffee trend that becomes the preferred brand of coffee baristas, and oat milk latte is the standard beverage of many domestic cafes.

OATLY is committed to the construction and development of plant proteins. When expanding its presence in the Chinese retail market, OATLY realized that it is important for consumers to correctly understand the emerging plant protein category of oat milk. Thanks to OATLY’s partnership with DKSH, the brand now has access to retail chains, such as Metro and Carrefour, where DKSH can help bring OATLY products to consumers across the local market. 

David Zhang, president of OATLY Asia, said: “We are committed to promoting systematic chances in the society and leading people to turn to a plant-based diet for the sustainable development concerning individual health and the environmental impact. With the completion of China’s first factory and the establishment of the Asia Pacific innovation center, we will provide consumers with higher quality oat-based products and a sustainable lifestyle. We are glad to partner with DKSH in China to achieve our goal.”

Hiufan Tsang, General Manager, Sales and Marketing, FMCG, DKSH China commented: “For DKSH, OATLY is the type of visionary partner that we want to win together with. This collaboration is an example of how results can be achieved when like-minded organizations work together. Watch out for more exciting new products that will be launched soon.”

Going forward, DKSH and OATLY will continue their cooperation to achieve business growth and category development.

*Data source: tmall new product innovation center (TMIC) 2020 plant protein beverage Innovation Trend Report