DKSH and Rentas Health Bring Revolutionary Callie Face Masks to Malaysia

DKSH has partnered with Rentas Health to distribute premium quality surgical and respirator face masks in Malaysia.

Petaling Jaya, Malaysia, December 16, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has been appointed by Rentas Health, a local revolutionary healthcare products provider, to distribute its series of quality face masks under the Callie brand.

Under the agreement, DKSH Malaysia will provide full market expansion services, including marketing and sales, distribution and logistics, and after-sales services for Callie’s fashionable surgical and respirator face masks range, such as 3-ply surgical masks, 4-ply surgical masks, KF99 respirator masks, KN95 respirator masks, and Quantum Supreme Beige, across all distribution channels in East and West Malaysia, effective December 1, 2021.

Callie’s latest creation –- Quantum Supreme Beige, is a series of self-sterilizing face masks containing copper coating infused with Quantum Resonance Technology (QR-C). This coating is applied on the fourth outer layer of the mask and is able to effectively break down and oxidize pathogens, such as viruses, bacteria, and microbes – including the SARS-CoV-2 viruses.

The certified, medical-grade face masks are also created with extra soft hypoallergenic materials, specially designed to enhance breathability and alleviate irritation, while putting an emphasis on its detailed aesthetics and design.

Kelly Teoh, Managing Director of Rentas Health, said: “With DKSH’s expertise and proven track record in the FMCG business over the years, we are excited and confident that this newfound partnership will help to bring the Callie brand to new and greater heights. We look forward to achieving new growth together with DKSH.”

Puneet Mishra, Vice President, FMCG, DKSH Malaysia, said: “Since the pandemic, face masks have become an important part of our day-to-day lives and are crucial in preventing the spread of viruses among the community. We are proud to partner with Rentas Health – in support of the growth of this local Malaysian brand – and are committed to drive market penetration of the Callie brand among our local consumers.”

For further information, please contact:

DKSH Holdings (Malaysia) Berhad

Christy Chow

Manager, Marketing & Communications

+60 16 232 3334

christy.hm.chow@dksh.com