DKSH and Iconix Brand Group, Inc. Partner to Relaunch Lee Cooper® Jeans and Bring Mossimo® to Thailand

Bangkok, March 10, 2022 – DKSH, a leading partner for retail companies seeking to grow their business in Asia and beyond, and Iconix Brand Group, Inc., the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands, are partnering to relaunch Lee Cooper^®, the iconic British denim brand as well as introduce Mossimo^®, the lifestyle brand from California, to Thai consumers across the Kingdom.

Both Lee Cooper^® and Mossimo^® will be building their presence through brand stores across the Kingdom, with the Lee Cooper^® flagship store launching in Bangkok in the early part of this year. Inspired and designed in Britain and the U.S., the product lines will be manufactured locally through DKSH.

Lee Cooper^® is the original British lifestyle denim brand with an international following of loyal fans and aims to become one of the leading denim brands in Thailand and Cambodia.

Mossimo^®, the lifestyle brand from California, has risen to success by blending surf, sport, and urban heritage into a contemporary fashion brand with broad appeal and universal acceptance. Mossimo^® encompasses 15 different product categories, including sportswear and denim, for men, women, and kids.

“With DKSH’s experience in managing renowned brands in both the fashion and retail sectors, and with their over 30 years of experience in the denim market, our brands will benefit from a strong omni-channel presence and an unprecedented reach through stores across the country” says Bob Galvin, CEO and President of Iconix Brand Group. “We are very excited to see our brands come to life in Thailand through DKSH”.

“We look forward to relaunching and repositioning Lee Cooper^® as well as bringing Mossimo^® to Thailand. With these two iconic brands and our market-leading denim and fashion apparel experience in Thailand, it will make for a very successful partnership. This positioning, coupled with our deep expertise in developing omni-channel retail solutions and an unrivaled retail coverage, makes way for an exciting period in the denim marketplace, Peter Hornby, Vice President Retail, DKSH, said.