Success Stories
DKSH Recognized for Elevating FMCG Brands in Malaysia
DKSH’s latest industry recognition further strengthens our position as the leading growth partner for FMCG companies seeking effective market expansion solutions in Malaysia.
DKSH’s comprehensive Market Expansion Services in Malaysia cover the entire value chain, including importation, customs clearance, sales, marketing, merchandising, warehousing, distribution, invoicing, cash collection, and post-sales services.
We provide field merchandising services across the whole Malaysia, serving nearly 7,000 outlets. With a team of over 1,600 FMCG specialists serving about 80 clients, we have actively contributed to the growth and transformation of our clients in the FMCG sector.
Challenge
Despite our distinguished history and established presence in the market’s FMCG sector, we needed to continuously innovate and differentiate our products and services to maintain our competitive advantage.
As the industry evolves and market dynamics are constantly changing, we need to adapt our distribution strategies, marketing initiatives, and service offerings to our clients and business parents to ensure we stay ahead in the market.
Approach
We have one of the largest distribution networks in Malaysia to make FMCG products readily available and accessible to consumers. This network, supported by advanced logistics, is fundamental to our ability to drive growth for clients and partners in the FMCG sector.
We focus on generating demand through targeted campaigns and strategic initiatives, aiming to engage the audience and boost market presence effectively. Our retail solutions aim to convert shoppers into buyers through engaging in-store activities that drive purchase decisions for our clients' brands.
We developed the POP6 merchandising solution, empowering over 1,500 merchandisers to optimize product placement in retail environments, ensuring availability, quantity, location, and pricing align with customer demand to maximize sales.
Efficient distribution and logistics are key to our commitment to enhancing product availability across channels, ensuring timely delivery to maximize consumer accessibility. Our regulatory services include product registration and ongoing consultancy, easing regulatory burdens and ensuring compliance for a smooth market journey for our clients' products.
Result
Using the POP6 system, our clients and customers enjoy immediate system updates and faster tracking of merchandising activities, allowing for quick identification of issues and proactive resolutions. By streamlining merchandising activities and providing comprehensive tools for database management, execution, planning, sharing, monitoring, and connectivity, POP6 also increases operational efficiency.
DKSH was recently recognized as The Leading Growth Partner for FMCG Companies in Malaysia. Among the notable successes include BOH. We orchestrated a full-service distribution model, leading to their recognition as the Brand of the Year 2021/22 in the Malaysia Tea category at the World Branding Awards.
Through our partnership with PepsiCo, we achieved robust double-digit growth for Lays, propelling it to become one of the foremost brands in the snacks category within hypermarkets and supermarkets. Our collaboration with Kalbe Farma also yielded significant results by expanding Extra Joss to over 250 new sales outlets across the market.
We were impressed with DKSH’s capabilities to rapidly open new channels for our products. Additionally, witnessing the visible growth of our brands in the East Malaysia market is something we are very pleased with.
Oktavianus, Kalbe Malaysia
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