DKSH Thailand has become a distribution partner for Reynolds Consumer Products to promote their household products across Thailand.
Media release
Bangkok, August 13, 2020 – DKSH Business Unit Consumer Goods, Asia's leading partner for consumer goods companies seeking to grow their business in Asia and beyond, has signed a distribution agreement with Reynolds Consumer Products, a leading provider of household products. DKSH will be responsible for driving market share of Reynolds Consumer Products' signature Diamond® brand, including products such as aluminum foil, baking paper, food bag and cling film wrap, in Thailand.
DKSH Thailand will provide marketing and sales as well as distribution and logistics services for Reynolds Consumer Products through its network of Modern Trade, Traditional Trade and Food Services channels nationwide. The partnership aims to maintain Reynolds Consumer Products' reputation as the category leader for aluminum foil in many countries. Another focus will be on the Diamond® brand to facilitate the preparing, cooking, storing and disposing of meals for consumers and deliver a more enjoyable mealtime.
Christopher Corey, International Vice President of Reynolds Consumer Products, said: “We could not have picked a better partner than DKSH to help grow our portfolio in Thailand. This partnership allows us to leverage DKSH's strong omni-channel capabilities and salesforce, not to mention their extensive distribution coverage in all trade channels that can ensure our products reach Thai consumers everywhere.”
Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Thailand, commented: “We look forward to building a strong and successful partnership with Reynolds Consumer Products in Thailand. We are confident that our marketing and sales excellence can drive growth for our client's high-quality household products despite the COVID-19 pandemic, as more Thai consumers turn to preparing and cooking their meals at home during these challenging times.”
For further information, please contact:
DKSH Business Unit Consumer Goods
Sheena Flannery
Director, Group Communications
Phone +66 2220 9739
sheena.flannery@dksh.com