DKSH is pleased to announce a new partnership with Applecrumby® to expand the availability of high-quality, safe, and natural baby products in Peninsular Malaysia.
Petaling Jaya, Malaysia, October 25, 2024 – DKSH Business Unit Healthcare, a leading strategic partner for companies seeking to grow their healthcare business in Asia and beyond, has successfully entered into a strategic partnership with Applecrumby®, a prominent local brand specializing in natural and organic baby products. This collaboration will enhance healthcare access for families in Malaysia by expanding the reach of Applecrumby®'s products within Peninsular Malaysia.
Under the agreement, DKSH will provide full market expansion services, including sales, field marketing, distribution, logistics, and credit and collection. By leveraging DKSH’s extensive experience, deep market knowledge, and comprehensive service offerings, this collaboration aims to drive Applecrumby®’s business growth and ensure the efficient and timely distribution of Applecrumby®’s high-quality baby products, including wipes, skincare, and cleaning items, to both independent and chain pharmacies throughout the region.
Kelvin Chung, Director of Trade at Applecrumby®, commented: “DKSH’s proven track record in the healthcare industry, combined with their expertise in sales and logistics, makes them the ideal partner for us. We look forward to growing our presence in the Peninsular Malaysian market and reaching more parents with our safe and natural products, ensuring the well-being of their little ones.”
Sandeep Tewari, Head Country Management and Vice President, Healthcare, DKSH Malaysia, added: “Baby diapers, wipes, and detergents are crucial for maintaining a baby’s health and hygiene. We are thrilled to partner with Applecrumby®, a trusted brand known for its commitment to quality and safety, as part of our ongoing mission to provide accessible healthcare for all and enriching the lives of the newborns and their parents.”
About Applecrumby®
Sean and Jesmine embarked on a quest to find Safe, Natural & Organic products for their daughter, leading to the establishment of Applecrumby® in October 2012. Serving as a central hub, the platform aimed to unite various brands and offer a solution for parents seeking products tailored to their needs. Evolving from the initial challenges faced by Sean and Jesmine, Applecrumby® has not only expanded its presence but also introduced its own in-house brand. This line of products is characterized by being Real, Simple-to-Use, and Affordable, all while maintaining a commitment to unwavering Quality. Applecrumby® specializes in baby essentials, including diapers, wipes, baby skincare, and detergents. As a locally grown in-house brand, Applecrumby® diligently upholds its brand promise, emphasizing the delivery of safe and premium-quality baby products without compromise. www.applecrumby.com
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales ser-vices. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Healthcare distributes pharmaceuticals, consumer health, and over-the-counter products as well as medical devices. With around 8,140 specialists, the Business Unit generated net sales of CHF 5.6 bil-lion in 2023. www.dksh.com/hec