DKSH will distribute F&N's products, including its market-leading brand 100PLUS, in Myanmar.
Media release
Yangon, March 25, 2020 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider in fast moving consumer goods, has partnered with F&N Myanmar Services Limited (F&N Myanmar). As part of the agreement, DKSH will distribute and sell F&N's market leading brands 100PLUS, F&N SEASONS and F&N Sparkling Drinks, in Myanmar. The new partnership broadens and deepens F&N Myanmar's presence with the aim of reaching a broader consumer base in Myanmar.
F&N Myanmar is a wholly owned subsidiary of Singapore-listed Fraser and Neave Limited (F&N). The parent company is headquartered in Singapore and ranked as one of the region's leading Food & Beverage producers. F&N holds a leading market position in Singapore, Malaysia and Thailand with renowned brands like 100PLUS, F&N SEASONS and F&N.
As a strategic partner, DKSH will provide a full-service solution to drive sales for F&N. DKSH will increase coverage, improve execution and enhance on-shelf availability for F&N's products in the traditional trade and HORECA channels in Myanmar. One of the key advantages for F&N to partner with DKSH is to reduce the route-to-market complexity and enable operational improvements associated with moving from a multi-distributor to a single-distributor model.
Freddy Oh, Country Manager, F&N Myanmar Services Limited, said “We have confidence in DKSH's ability to increase F&N's coverage as well as the sales and visibility of our products in Myanmar. DKSH has a proven track record in successfully growing FMCG brands. This partnership allows us to focus on our core competencies of building strong brands and producing healthier beverage options for consumers.”
Jean-Pascal Cayssiols, Head of Business Development, Business Unit Consumer Goods, DKSH, said “After Vietnam, we are thrilled to expand our regional collaboration with F&N to Myanmar. This extension is another true testament to our regional footprint and strengths in Indochina. Moreover, we are proud to be part of this iconic brand's journey to success.”
For more information please contact:
DKSH Business Unit Consumer Goods
Sheena Flannery
Director Group Communications
Consumer Goods & Healthcare
Phone +66 220 9739
sheena.flannery@dksh.com