DKSH has entered into an exclusive agreement with Kao Industrial (Thailand) Limited to offer high-quality household and personal care products in Cambodia. With this partnership, DKSH’s Business Unit Consumer Goods further capitalizes on its regional leadership position in the distribution of fast-moving consumer goods in Asia.
Cambodia, Phnom Penh, May 26, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has entered into an exclusive agreement with Kao Industrial (Thailand) Limited to start distributing their leading household and personal care products across Cambodia. Kao Industrial (Thailand) Limited was established in 1964 by Kao Japan. It is a leading manufacturer of hygiene, beauty, and health products for well-known brands such as Attack, Magiclean, Haiter, Laurier, Merries, MegRhythm, Feather, Liese, Bioré, and Curél.
As a strategic partner, DKSH Cambodia will help Kao Industrial (Thailand) Limited grow its business by providing full-agency services, including managing distribution and logistics as well as marketing and sales for the household and personal care products under the brands of Attack, Magiclean, Haiter, Bioré, Laurier, and Merries throughout Cambodia.
Yuji Shimizu, President of Kao Industrial (Thailand) Limited, commented: “It is a great opportunity to expand this trusted partnership to Cambodia. DKSH is the right partner for us to help establish, promote, and grow our products effectively in the Cambodian market. We are confident in DKSH’s strong regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in this market.”
Bishan Gautam, Vice President, FMCG Consumer Goods in Cambodia, said: “We are excited to be chosen as the trusted partner for Kao Industrial (Thailand) Limited and to deliver growth for their wide range of household and personal care products in Cambodia. With our industry insights, broad logistic network, more than 60 years of experience in Cambodia, and our excellent customer relationships in all retail channels across the country, we look forward to supporting Kao Industrial in expanding their brand presence in this market.”
About Kao Industrial (Thailand) Limited
Kao Industrial (Thailand) Company Limited was officially established on September 24, 1964 by Kao Corporation Japan. For over 57 years, Kao Thailand has created products to improve quality of life and is part of consumers’ daily life through products in a portfolio of over 11 leading brands including Attack, Magiclean, Haiter, Laurier, Merries, MegRhythm, Feather, Liese, Bioré and Curél.
Kao Thailand also has a chemical business with connections to many industrial sectors and operates its business by offering innovative products. Kao Thailand does not merely supply quality products, but creates products in the health and beauty space for people and society. Kao does this with a mission to drive the company to sustainability with its Environmental, Social and Governance (ESG) strategy under the slogan, “Kirei—Making Life Beautiful”
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 33,100 specialists, generating net sales of CHF 11.1 billion in 2021. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,880 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2021. www.dksh.com/cg