DKSH has signed an agreement with FES (Vietnam) to promote and distribute the signature Hillway instant bubble tea brand in Thailand.
Bangkok, Thailand, January 27, 2021 – DKSH Business Unit Consumer Goods has become the official distributor for FES (Vietnam) in Thailand. As part of the partnership, DKSH will provide marketing and sales as well as distribution and logistics services for FES (Vietnam) through its network of Modern and Traditional Trade channels nationwide to drive the market share of FES’ instant bubble tea brand, Hillway.
Hillway Royal Bubble Tea quenches the thirst of all tea-lovers by offering a quick and convenient way to enjoy bubble tea in the comfort of their home. With this three-in-one milk and bubble mix, Thai consumers can easily create their favorite bubble tea drinks anytime and anywhere. Together with FES (Vietnam) Co. Ltd., the manufacturer of more than 200 instant beverages and food products, DKSH will ensure that more Thai consumers can access Hillway bubble tea products at their local supermarkets and convenient stores.
Satyanarayan Prasada Sutar, General Director, FES (Vietnam) Co. Ltd, said: “Given DKSH’s proven track record and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Thailand. We look forward to seeing our Hillway products become more readily available and driving top-of-mind awareness among our target consumers in this new market.”
Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Thailand, commented: “Partnering with FES (Vietnam) presents a great opportunity for us to expand our product portfolio and reach across different segments. DKSH will leverage our highly capable sales force and extensive distribution network in the local retail business to promote Hillway Royal Bubble Tea products across the country.”
About FES (Vietnam) Co. Ltd.
Food Empire Holdings (FES) is a global leading food company that manufactures and markets instant beverage products, instant coffee, convenience foods. Food Empire’s products are exported to over 60 countries around the world such as Russia, Ukraine, China, USA,..Food Empire Group has 18 representative offices and branches spread throughout the world: Russia, Kazakhstan, Uzbekistan, Iran, Poland, Turkey, Belgium, Bahrain, Mongolia, and Vietnam. “We aim to be a leading global food and beverage company providing quality products and services. We will achieve this goal as we have the people, the passion, and the enterprising spirit to make a difference”. www.foodempire.com
About DKSH
At DKSH, our purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,430 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2020. www.dksh.com/cg