DKSH has partnered with Reynolds Consumer Products to distribute its high-quality household products to Cambodia. With this partnership, DKSH's Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast moving consumer goods in Asia.
Media release
Cambodia, Phnom Penh, July 23, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has entered into an agreement with Reynolds Consumer Products, a leading provider of household products. This agreement builds on DKSH's existing partnership with the consumer goods company in Thailand, which was announced last year.
As a strategic partner, DKSH Cambodia will help Reynolds Consumer Products grow their business by providing full-agency services, managing distribution and logistics as well as marketing and sales. Under the new agreement, DKSH will promote aluminum foil and cling wrap products under their signature Diamond® brand across Cambodia. The Diamond® brand has been known for its quality household essentials for over 50 years, with its product availability varied by market, and is most recognized in Asia, the Caribbean, LATAM, and the Middle East.
Mohammad Sabha, Business Development Director of Reynolds Consumer Products, commented: “We are delighted to partner with DKSH to bring our high-quality products to consumers in Cambodia. We are confident in DKSH's strong nationwide footprint, extensive distribution network and experienced sales force to further strengthen the brand's commercial presence and continued growth in this market.”
Bishan Gautam, Vice President, FMCG Consumer Goods in Cambodia, said: “We are excited to be chosen as the trusted partner for Reynolds Consumer Products to deliver growth for their brand in Cambodia. This partnership is a good opportunity for DKSH to fulfill the current market's demand. We are fully committed to driving the visibility and availability of the products and reaching our local consumers across the market with these high-quality products.”
For further information, please contact:
DKSH Cambodia Ltd.
Chanreasey Chum
Manager, Branding & Communications
Phone +855 23 212 838
chanreasey.chum@dksh.com