DKSH has formed a new partnership with Cavico to distribute the entire range of oral care products under the Oradex brand. This partnership aims to bring innovative and effective oral care solutions to the market and improve the overall oral hygiene experience for consumers.
Petaling Jaya, Malaysia, April 14, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has been entrusted by Cavico (M) Sdn. Bhd. to market its portfolio of Oradex oral care products across Malaysia.
Under this partnership, DKSH will leverage its extensive distribution network and market insights to bring Oradex oral care products, including therapeutic mouthwashes and toothpastes, to a wider audience in Malaysia.
The Oradex products are formulated to provide various therapeutic benefits for oral health. Its versatile and multifunctional mouthwashes and toothpastes, which are designed with safe and effective ingredients, including clinically proven antibacterial agents, are suitable for the whole family. They are effective in treating and preventing gingivitis, dental plaque, bleeding gums, mouth infections, painful mouth ulcers, sore throat, bad breath, and tooth and gum aches caused by infections. All products are also free of harsh chemicals such as sodium lauryl sulfate and parabens.
“DKSH is the right partner for us to expand our footprint in this highly competitive market for oral care. We look forward to seeing our products available in more retail outlets and in new channels, and bringing the benefits of our innovative solutions to a wider audience,” said Jovina Tan, Managing Director, Cavico (M) Sdn. Bhd.
Puneet Mishra, Head of Country Management and Vice President, FMCG, DKSH Malaysia, equally welcomed the partnership: “We are delighted to partner with Cavico to bring their innovative products to our customers. Through our capillary distribution network and in-depth market knowledge, combined with Cavico's expertise in oral care product development, we are confident in improving the oral hygiene experience among Malaysian consumers.”
About Cavico (M) Sdn Bhd
Cavico (M) Sdn Bhd is the brand owner of the Oradex range of oral care products which are developed and manufactured in Malaysia. The founder of the company, a dentist turned entrepreneur, pioneered the alcohol-free mouthwash formulations in 1996 backed by proven clinical results. Subsequently, a range of specialized toothpastes were introduced. They are fully committed to the business as researchers, developers, dealers and exporters of superior oral care products.
Cavico’s company vision is to be the trusted, safe and dependable oral care brand of choice for consumers. Its mission is to deliver the most effective oral solution to overcome infections and pains in the mouth to improve the overall health and quality of life of people everywhere. Its mantra is Healthy Mouth, Healthier Life!
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 37 markets with 32,600 specialists, generating net sales of CHF 11.3 billion in 2022.
The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 18,850 specialists, the Business Unit generated net sales of CHF 3.7 billion in 2022. www.dksh.com/cg