Building on DKSH’s strategic partnership with Simplot in Singapore, DKSH is now collaborating with Simplot Malaysia Sdn. Bhd. to drive the growth and expansion of their frozen fries product line within Malaysia’s Food Services industry.
Petaling Jaya, Malaysia, September 18, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce a new partnership with Simplot Malaysia Sdn. Bhd., a company operating in the Food & Beverages industry with an evolving portfolio of on-trend food service products. This collaboration aims to elevate the range of frozen fries products manufactured by Simplot India in the Malaysian market, offering consumers an expanded selection of superior potato snack options.
Under the agreement, DKSH Malaysia will deliver comprehensive Market Expansion Services, including marketing and sales, distribution and logistics, as well as credit and collection across various channels such as hotels, restaurants, cafés, and other food service outlets. DKSH will distribute Simplot’s range of frozen fries products from India, crafted to delight both culinary connoisseurs and food service experts alike. From enhancing classic recipes to adding a creative touch to contemporary dishes, Simplot’s potato fries invite culinary exploration.
KK Saw, Country Manager at Simplot Malaysia Sdn. Bhd., expressed his excitement about the new partnership, saying: “DKSH is the right partner for us to help establish, promote, and grow our products effectively in the Malaysia market. By partnering with DKSH, it will open up a wider market for our products, making them more accessible and closer to the consumers we wish to reach. We are confident in DKSH’s strong regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in this market.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods, DKSH Malaysia, added: “We eagerly anticipate combining our expertise and resources to elevate Simplot’s products across Malaysian Food Services channels. Our joint objective is to set new benchmarks, ensuring Malaysian consumers enjoy a diverse selection of potato fries that will enrich their culinary journey.”
About Simplot
Simplot Malaysia Sdn. Bhd. is a company operating in the Food & Beverages industry. They are headquartered in Kuala Lumpur, Malaysia. As part of the J.R. Simplot Company, located in Boise Idaho and APAC headquarter based in Melbourne, Australia, Simplot is a family-owned and -run manufacturer of an evolving portfolio of on-trend foodservice products. These include frozen potatoes, avocado, vegetables, grains, and fruit, thoughtfully grown and carefully prepared. Simplot has a global presence and a focus on sustainability, respecting Earth’s resources and giving back to the community. simplot.com
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. dksh.com/cg