DKSH has been appointed as the authorized partner and distributor for Hwa Tai Industries Berhad, facilitating the growth and expansion of their LUXURY biscuits within the West Malaysian market. By leveraging DKSH’s distribution network and local knowledge, a broader selection of high-quality biscuit products will be made available to the Malaysian consumers.
Petaling Jaya, Malaysia, August 23, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce a new strategic partnership with Hwa Tai, a leading Malaysian manufacturer and distributor of high-quality biscuits and confectionery products, in Malaysia. This collaboration aims to expand Hwa Tai’s presence in West Malaysia by capitalizing on DKSH’s extensive distribution network and profound local expertise. The distribution areas and variety available to consumers will be increased by offering a wider range of superior options to a larger market coverage.
Under the agreement, DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, field marketing services, distribution and logistics, as well as credit and collection for Hwa Tai’s range of LUXURY biscuits and ensure that the products are readily available through various distribution channels, such as modern and traditional trade, chain minimarket, and convenience stores.
Telance Teo Giap Cheng, General Manager at Hwa Tai Industries Berhad, expressed his excitement about the new partnership, saying: “Partnering with DKSH is an excellent opportunity for us to establish, promote, and expand our products in the West Malaysian market. We have seen the success stories DKSH has created with other brands, and by outsourcing our distribution needs to them, we can leverage their extensive regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in the West Malaysian market.”
Daniel Schwalb, Vice President, FMCG at DKSH Malaysia, added: “We look forward to combining our expertise and resources to elevate Hwa Tai’s biscuit products in the fast-moving consumer goods sector in Malaysia. Together, we aim to set new standards by ensuring that consumers in West Malaysia have access to top-quality biscuits and a broader range of superior options. This collaboration will expand distribution areas, increase product variety, and enhance market coverage, demonstrating our commitment to serving customers and enriching their culinary experiences.”
About Hwa Tai Industries Berhad
Hwa Tai is a leading Malaysian manufacturer and distributor of high-quality biscuits and confectionery products. With a rich heritage dating back to 1962, Hwa Tai is committed to delivering delicious and innovative snacks that cater to diverse tastes and preferences. Renowned for its dedication to quality, Hwa Tai uses the finest ingredients and adheres to stringent manufacturing standards to ensure that every bite is a delightful experience. Hwa Tai’s wide range of products is enjoyed by consumers both locally and globally. Hwa Tai strives to enrich lives through the joy of sharing its wholesome and delectable treats. www.hwatai.com
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. www.dksh.com/cg