DKSH teams up with its valued partner Simonelli Group, an Italian manufacturer of innovative and high-end espresso machines, to announce the grand opening of a new Simonelli coffee experience lab in China. The new facility plays a key role in meeting the demand for technological solutions in the fast-growing coffee market.
Media release
Shanghai, China, September 18, 2019 – DKSH Business Unit Technology, a leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, and Simonelli Group, a leading manufacturer of innovative and high-end espresso machines have further expanded their collaboration to jointly open a new Simonelli coffee experience lab in China.
The full product portfolio spans from Nuova Simonelli (mainstream) to Victoria Arduino (specialty segment) espresso machines aiming to create an integrated experience for the customers. Soon, the lab will serve as an experience center for the Chinese coffee community to foster coffee culture and knowledge exchange.
With more than 80 visitors from the local coffee community, industry leaders and customers, the opening ceremony of the experience lab was a major success. Most impressively, World Barista Champion Hidenori Izaki, the China Barista champion, World Barista Judge as well as many customers were invited to join the onsite interactive game session. This helped to showcase the latest technologies and enhance brand awareness.
At the opening ceremony, Fabio Ceccarani, CEO of Simonelli commented: “Simonelli Group is focused on consolidating its activities in China as one of our company top five markets nowadays and in the next future. The partnership with DKSH is a strategic alliance in order to strengthen our presence in this market and locally supporting our actual network. The opening of the experience lab in China will offer a unique experience for our customers.”
Hanno Elbraechter, Head Business Unit Technology, DKSH said: “We are delighted to collaborate with Simonelli Group on the opening of the coffee experience lab. The modern facility showcases DKSH's strong capability and willingness to invest in the brand and to further expand the high-end coffee market.
DKSH's partnership with Simonelli Group started early this year by providing the full range of services including importation, sales and marketing, distribution and logistics as well as after-sales services. At this year's Hotelex, DKSH has teamed up with Simonelli to demonstrate a wide range of exciting products. The collaboration on the new facility further strengthens the sustainable growth of business and brand awareness for Simonelli Group in the Chinese market.
For further information please contact:
DKSH (Shanghai) Ltd.
Penny Gu
Assistant Manager
Branding and Communications
Phone +86 21 5058 8241
penny.gu@dksh.com
DKSH Business Unit Technology
Irene Chen
Group Communications Manager
Business Unit Technology
Phone + 886 2 8752 7611
irene.yr.chen@dksh.com