DKSH has been appointed as an authorized partner and distributor for Eastroc Beverage (Malaysia) Sdn. Bhd. to drive the growth and expansion of Eastroc’s beverage portfolio.
Petaling Jaya, Malaysia, April 16, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered a strategic partnership with Eastroc Beverage (Malaysia) Sdn. Bhd., a global provider of a high-quality and innovative portfolio of beverages. This collaboration will enhance the availability of Eastroc’s beverages across modern trade channels in Peninsular Malaysia, where the beverage market has shown consistent growth with consumers demonstrating a strong preference for products that offer both functionality and premium experiences.
As part of this partnership, DKSH Malaysia will provide comprehensive Market Expansion Services, including sales, field activation, distribution and logistics, and credit and collection. The collaboration ensures the seamless distribution of Eastroc’s beverages, beginning with Eastroc Energy Beverage and more innovative beverages in the future.
Building on DKSH’s proven track record of successfully launching and growing beverage brands in Malaysia, the collaboration leverages an extensive distribution network spanning hypermarkets, supermarkets, convenience stores, chain mini-marts, and petrol marts across Peninsular Malaysia. This comprehensive coverage ensures that Eastroc’s beverages will be readily available wherever consumers prefer to shop.
Leonard Tan, CEO of Eastroc Beverage (Malaysia) Sdn. Bhd., expressed his confidence in the partnership, stating: “As one of the leading beverage brands, we see tremendous potential for expansion in Malaysia. With DKSH’s strong market expertise and distribution network, we are confident in strengthening our brand presence and achieving sustainable growth in the region.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, added: “We are excited to partner with Eastroc Beverage in bringing their high-quality and innovative beverage portfolio to Malaysian consumers. Through DKSH’s extensive distribution network and deep market expertise, we will ensure that every Malaysian consumer can enjoy these thoughtfully crafted beverages, whether they are seeking refreshment, energy, or a moment of sophisticated indulgence. Our track record in successfully growing beverage brands in Malaysia combined with our understanding of local consumer preferences positions us perfectly to drive Eastroc’s growth in this dynamic market.”
About Eastroc Beverage (Malaysia) Sdn. Bhd.
Eastroc Beverage, listed on the Main Board of Shanghai Stock Exchange (605499), a company focused on providing high quality and innovative portfolio of beverages for consumers, committed to become the leading multi-category beverage group globally. The company experienced a CAGR of more than 20% in revenues and more than 63% in net profit from 2018 to 2024. Eastroc Beverage has exceeded 20 billion in revenue, solidifying its position as a leading company in the beverage industry with both scale production and comprehensive sustainability capacity.
About DKSH
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching people’s lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. www.dksh.com