DKSH has expanded its partnership with Mars, Inc. to expand its product coverage in Indonesian general trade outlets. The company will distribute its wide range of confectionaries from Snickers and Sugus to Wrigley's chewing gums via the cold-chain capability of DKSH's Indonesian subsidiary, PT Wicaksana.
Media release
Jakarta, Indonesia, July 18, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has expanded its partnership with Mars, Inc. through PT Mars Symbioscience Indonesia.
DKSH, through its Indonesian subsidiary PT Wicaksana Overseas International Tbk., will distribute Mars' confectioneries ranging from Snickers and Sugus to Wrigley's chewing gums. Wicaksana will provide full services to carry Mars' products to the traditional trade (retailers, wholesalers, school canteens and cinemas) across Indonesia.
Mars Wrigley is a US-based, world-leading manufacturer of chocolate, chewing gum, mints and fruity confections that has been operating in Indonesia since 1966. The agreement is an extension of the collaboration that started in Malaysia in 1987 and covers eight markets in South East Asia.
Patrick Stillhart, Vice President, Fast Moving Consumer Goods, South East Asia, DKSH, commented: “The cooperation between Mars and DKSH is a true success story that has lasted for more than 30 years. Thanks to our subsidiary Wicaksana and its distribution capabilities, we are able to take Mars' blockbuster products to the stores in the General Trade and expand their reach across Indonesia.
“The Indonesia business is a natural progression of our wider relationship across South East Asia, and we are very excited about the opportunities in the traditional channels and bringing our range of Mars Wrigley products to the Indonesian consumers,” said Puneet Mishra, Acting General Manager, Mars Wrigley, Developing Asia.
For further information, please contact:
DKSH Indonesia
Hanna Qibthiya
Manager, Branding & Communications
+62 21 2988 8557
hanna.qibthiya@dksh.com