DKSH has been appointed by Grand Universal Trading Sdn. Bhd. as the official and exclusive distributor for the tissue brands Paseo, Nice, and Livi in Malaysia.
Petaling Jaya, May 24, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has signed an exclusive agreement with Grand Universal Trading Sdn. Bhd., a company under the trade name Asia Paper & Pulp Sinar Mas, to become the official distributor for three tissue brands – Paseo, Nice, and Livi – in Malaysia.
Under the agreement, DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, distribution and logistics, and after-sales services for the Paseo, Nice, and Livi brands across modern and traditional retail channels, pharmacies, and Food Services channels in West Malaysia.
Steve Tan, Country Head, Malaysia, Grand Universal Trading Sdn. Bhd., said: “Through our partnership with DKSH, we aim to grow our market share in the tissue category and to make our products more accessible to our target consumers. With DKSH’s expertise and support, we can improve our distribution, visibility, and availability, ensuring that our superior tissue products are made available to Malaysians.”
Puneet Mishra, Head Country Management and Vice President, FMCG, DKSH Malaysia, also expressed his excitement for the partnership: “It is our honor to have been entrusted by the largest pulp and paper integrated producer in Asia to accelerate their growth mission. At DKSH, we are fully committed to driving market penetration of the three brands Paseo, Nice, and Livi to Malaysian consumers by leveraging on our local market insights and extensive distribution network, ultimately fulfilling our purpose of enriching people’s lives.”
About Asia Paper & Pulp Sinar Mas
Asia Pulp & Paper (APP) Sinar Mas is a trade name of pulp and paper manufacturing companies that delivers quality products to meet the growing global demand for tissue, packaging and paper. APP Sinar Mas products are marketed in more than 150 countries across six continents.
As a sustainable and responsible business, we create products and operate with care for our employees, society, and the environment. We do this by leveraging technology and innovation, partnering the community, and adhering to international business and operating standards across our production and supply chain.
We subscribe to the Environmental, Social, and Governance (ESG) principles and our Sustainability Roadmap Vision 2030 guides us in fulfilling our commitment to protect forests, support communities, conserve biodiversity and work towards achieving carbon neutrality across our operations. https://asiapulppaper.com/
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 37 markets with 32,600 specialists, generating net sales of CHF 11.3 billion in 2022.
The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 18,850 specialists, the Business Unit generated net sales of CHF 3.7 billion in 2022. www.dksh.com/cg