DKSH has been appointed by Australian Health Vitality to distribute IsoWhey – a range of halal-certified and nutrient-rich meal replacement protein shakes – in Malaysia. The agreement is in line with Business Unit Consumer Goods' strategy to strengthen its regional footprint in Asia.
Media release
Petaling Jaya, August 26, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has been appointed by Australian Health Vitality to drive growth for IsoWhey, a range of halal-certified meal replacement protein shakes, in Malaysia.
DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, distribution, and logistics as well as field marketing services for three IsoWhey products – IsoWhey Mixed Whey Protein with Vanilla Flavour 448g, IsoWhey Mixed Whey Protein with Chocolate Flavour 448g, and IsoWhey Mixed Whey Protein with Coffee Flavour 448g – covering all chain and independent pharmacies in West Malaysia.
Made with pure grass-fed whey, IsoWhey protein shakes are low in lactose and filled with nutrients, probiotics, and digestive enzymes to help ease bloating and digestive discomfort – an ideal meal replacement alternative for health-conscious consumers who want to maintain an optimum weight.
Jimmy Seervai, Founder & Owner of Australian Health Vitality, said: “DKSH has a brilliant track record and global reputation of being the leading and most innovative distributor of FMCG products in Asia. The match between Australian Health Vitality and DKSH's proven ability to build brands in traditional brick-and-mortar stores and eCommerce is well established with customers in Malaysia. We are confident that, with DKSH's flexible way of working and impressive resources on the ground, they are the ideal partner for companies like us to grow our market reach.”
Puneet Mishra, Vice President, Fast Moving Consumer Goods, DKSH Malaysia, said: “By leveraging our rich market knowledge and distribution expertise in the chain pharmacies channel, we are excited to support Australian Health Vitality in expanding their market reach in Malaysia, as well as to promote healthy digestion among the health-conscious consumers with IsoWhey.”
For further information, please contact:
DKSH Holdings (Malaysia) Berhad
Siew Lee Ngim
Manager, Group Sustainability and Malaysian Communications
Phone +60 3 7882 8883
siew.lee.ngim@dksh.com